Why You Need a Visual Content Marketing Strategy?


Planning a perfect content strategy is not everyone's cup of tea! In today's competitive world businesses are seeking precise content on their website and other platforms. As content is a king in digital marketing its values cannot be ignored by the businesses. Nowadays, the content marketing trends are transforming every day whether its a way of communicating to the prospects and customers over facebook and youtube or catching up with the audience on Instagram, tumbler, and Pinterest, B2B businesses are pushing hard to become mainstream in visual content. 

Thus, Visual content like images, infographics, memes, and videos has turned out to be ever-changing needs for content marketing research. Although when you take a glance at different industries you will understand how you are still straggling behind your opponents and why you need to develop or utilize visual content in your marketing strategy.

Do you know Text-without-visuals is a thing of the past?


Content marketing becomes successful with the use of well-designed visuals. According to PR Daily, visual content gets viewed 94% times more than content without any visuals.
As per relevance.com, In the 2018 Content Marketing Institute and MarketingProfs study, B2C marketers chose pre-produced videos (45%) and illustrations or photos (29%) as among the most effective content marketing types for meeting their company’s specific goals.

According to Hubspot, they have presented tremendous stats of how visual content emphasized by the evolution that occurred across almost every major network including Facebook, Snapchat, Instagram, and Twitter. Fortunately, at the same time, videos have also surpassed the level and become powerful tools for prominent brands looking to communicate with their readers, and virtual reality (VR) is finding its place as a marketing tool in numerous businesses. 

Why do people prefer to engage with visual content? 

Increase website traffic


By 2021, videos will account for 82% of all consumer Internet traffic worldwide, based on the latest forecast by the Cisco Visual Networking Index.

Raising brand awareness


According to the Social Science Research Network, 65% of people are visual learners— they can retain information better with images, videos, and other visuals than with written words.

Engage customers through visual storytelling


According to BuzzSumo data, Facebook posts with images had 2.3 times more engagement than those without. 

Improving conversion rates


95% of people learn more about a product or service by watching an explainer video.

Principles of Creating Visual Content 





Look at some of the General Visual Content Statistics-


1. 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).

2. 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset.

3. When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

4. 11% more B2C marketers than B2B marketers say visual content is the most important type of content today.

5. 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy.

6. Globally, YouTube is the consumers' leading source of video content, at 83% (Facebook is second, at 67%).

7. Infographics have had the biggest increase in usage among B2B marketers in the last four years -- now at 65%.


Creating a high-level content is an important part of being noticed online, in social media and growing your blog in depth. It helps your business stand out from the crowd and achieve the objective.

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